Privacy Policy


DK Retail Concepts (DK) is the licensed owner of DK is committed to safeguarding your privacy with respect to the personally identifiable information that we may obtain from you in conjunction with your use of the Desikirana service. Our Privacy and Information Security Policy ("Privacy Policy") answers frequently asked questions about your online privacy, including what personally identifiable information we may obtain from you and how it will be used and protected.


Desikirana may at times collect personally identifiable information. On such occasions, Desikirana may ask for your name, email address, zip code and personal information concerning your interests, occupation, gender and other demographic information. Desikirana also receives and records information from server logs from your browser including cookie information relating to pages requested and the like. DK does not seek to collect such information from persons under the age of 18. If you are under the age of 18, please do not submit any such information to us.

If you are the parent or guardian of a person under the age of 18 who has provided such information to us, please inform us and we will remove such information from our database as described further below. In addition, no person (of any age) is required to provide us with the personally identifiable information we request. If you do not wish to provide such information, you are free not to do so. Your provision of requested information to us through our Website or other means is presumed by us to be voluntary and with your consent to the uses described herein. If after submitting personally identifiable information to us, you wish to "opt-out," please contact us and we will remove your information from our database as set forth below in the section titled.

"Managing Your Information." Please know that such a decision will not stop advertising or content that is generated prior to the time when we can accomplish the removal of your information. DK uses the information you provide to us to customize content that we present to you, to contact you concerning specials and new products, to offer news and newsletters, and to enhance our product offering.

DK will not sell or rent your personally identifiable information to any third party except when: -You have been given an opportunity to "opt out" of sharing the information and have declined to exercise that right within the time period provided; - DK must share the information in order to provide a product or service that you have requested, in which case we will demand that any third party we use to fulfil your order agree that it does not have the right to use the personally identifiable information other than to fulfil your request; or - DK is required to respond to subpoena, court orders or other legal process requiring such disclosure.


Cookies are pieces of information that a website transfers to any individual’s hard drive for record-keeping purposes. Cookies make Web-surfing easier for you by saving your passwords, purchases, and preferences while you’re at our site. The use of cookies is an industry standard—you’ll find them at most major websites. By showing how and when guests use the site, cookies help us see which areas are popular and which are not. Many improvements and updates to the site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies. If you accept the first tracking cookie from, you won’t be offered as many afterwards. You may occasionally get cookies from our advertisers. does not control these cookies, and these cookies are not subject to the cookies policy. The use of advertising cookies sent by third-party servers is standard in the Internet industry. Most browsers are initially set to accept cookies. If you’d prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. However, it is possible that some parts of the site, like the shopping areas, will not function properly if you do so.


You are entitled to request access to and correction of all your personal data collected by us via this Website, as well as to require us to delete your data if you no longer want us to process it. You can make such a request or a related inquiry by emailing us at Please note that there may be a small charge for making an access request or it may be free, depending on the circumstances. You can find out more details by emailing us as provided above. We will keep your data as long as it is reasonably necessary for the purposes described in this Privacy Policy and Rules. You may choose not to receive unsolicited marketing material from us and you have the right to request deletion of your Desikirana account information, subject to DK need to keep appropriate archives of its business operations.


DK reserves the right to collect your IP address(s) for the purposes of system administration and security reasons. An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the Web. Web servers—the big computers that “serve” up Web pages—automatically identify your computer by its IP address. When guests request pages from Desikirana, our servers log their IP addresses. We do not link IP addresses to anything personally identifiable. This means that a user’s session will be logged, but the user remains anonymous to us.


To protect the security and quality of your personal information, we have implemented technical and managerial procedures to maintain accurate, current and complete information as well as to protect your personal information against loss, misuse or alteration when it is under our control. Your personally identifiable information will be encrypted and stored on our secured servers. Your personal information is also password protected so that access is limited to yourself and those with whom you share your password, Company, as well as third party access facilitated by Company with your prior permission.

We use reasonable measures to limit the disclosure of the data you provide to us only to certain staff within DK and its affiliates (i.e. staff whose job it is to process your inquiries and survey answers or otherwise to administer the Website, and those staff involved in the provision of DK services and products which may be of interest to you) and to require that they process the data only for the purposes identified in this Privacy Policy and Rules.


Third parties that have links on our web site may collect personally identifiable information about you. We are not responsible for the privacy policies or practices of such sites and the practices of these sites are not governed by this Privacy Policy. If you have questions about the privacy policies or practices of a third party site, you should contact the site administrator or web-master of the specific site. We may from time to time partner with other companies to offer co-branded services as well as sweepstakes, contests and promotions. Any information that you provide in connection with the co-branded services or any jointly sponsored sweepstakes, contests or promotions will become the joint property of Company and its business partners. We will maintain your information in accordance with the terms of this Privacy Policy. However, this Privacy Policy does not govern the privacy policies and practices of our business partners. If you have questions about the privacy policies or practices of our business partners, you should contact them directly.


DK reserves the right to change or update this policy at any time. Such changes shall be effective immediately upon posting to the Site.


We hope you will be happy with your purchase. However, should you feel it necessary to return an item, we aim to make the returns process as simple as possible. We have a ‘NO QUESTIONS ASKED POLICY’.

You can return the item on the time of delivery if,

1. Item is defected Item is that you are not ordered

2. Item is expired

3. Item is defected

We will not charge you for any incorrect goods or defective goods which you have received.


Right now our process is working on cash on delivery, netbanking, credit card & debit card theme. You should pay the correct amount as in the invoice; we accept only Indian rupees.


Order if needs to be cancel should be done within 30 minutes of order confirmation with any charges. If you can cancel the order on the time of delivery if you are not satisfied and with solid reasons only and if, you should pay the shipping charges of 20/-Rs.


If you have any questions or comments about this Privacy Statement or the practices of our Web Site, please feel free to e-mail us at or visit our contact page.